While content management systems (CMS) have been around since the 1990s, in recent years their popularity has increased dramatically. This technology has the potential to significantly simplify the process of maintaining websites.
Since search engines have shifted from their focus being on keyword density to unique content, adding new copy to your site is more important than ever.
Frequently updated content means that your website has a much better chance of being ranked well in search engines like Google—and the right CMS makes that easy to do.
What is a CMS?
A content management system (CMS) allows you to log in securely from any computer with an internet connection to update your website in an easy-to-use interface that looks like Word or other word processing software that you’re used to using.
A CMS allows you to do many things such as create new web pages, edit existing copy, add photos or links, update a blog, manage an event calendar, and publish your new pages online or archive them for future reference—all from a central interface.
Content management systems can be customized to your specific needs, and eliminate the need to hire a web designer every time you’d like to update your website.
Content Management System Features
- Login securiy from any computer with an internet connection
- No software required – simply use your favourite web browser such as Firefox, Google Chrome, Safari or Internet Explorer
- Extremely easy to use – regardless of how much you know about computers or the internet
- An understanding of HTML is NOT required – you do not need any form of web design and development training
The bottom line:
The beauty of these systems is that they allow people with little knowledge of web programming languages to easily update web content from any computer with internet access. Because your web developer can customize a CMS to match your website’s colours, fonts and style, it’s easy to make updates while applying the same page layout and appearance across the site.
© 2013, Bateman Design Group. All rights reserved. This article may not be reproduced or distributed, in whole or in part, without prior written permission of Bateman Design Group.
Bateman Design Group is a boutique creative agency in Barrie offering graphic design, website development services and custom content management systems since 2003. We are available to work independently or as a freelance part of your marketing team.